Journal of Agricultural Communication and Extension

About the Journal

Journal of Agricultural Communication and Extension is an international, peer-reviewed, open-access journal dedicated to publishing high-quality empirical research, theoretical studies, and critical reviews in the fields of agricultural communication, livestock extension, and rural development. The journal serves as a global academic platform bridging the dynamics of messages, media, and social interactions among researchers, extension agents, farmers, livestock producers, policymakers, and the public.

Aims & Scope

The journal welcomes original manuscripts focusing on applied communication within the agricultural and livestock sectors, including the following key topics:

• Extension Strategies & Innovation Adoption: Effectiveness of persuasive communication, participatory extension methods, extension agent–farmer interactions, and technology adoption patterns in agribusiness.

• Risk & Crisis Communication: Information management and dissemination during climate uncertainties, crop pest infestations, harvest failures, and livestock disease outbreaks.

• Digital Communication Technologies (ICT4D): The role of digital media, mobile applications (smart farming), rural public broadcasting, and social media in educating farming and livestock communities.

• Advocacy & Animal Welfare: Behavior Change Communication (BCC) strategies, sustainable agricultural policy advocacy, and public education on animal welfare ethics.

• Rural Communication & Sociology: Communication network analysis within farmer and livestock associations, local information dynamics, and collective knowledge-building in rural areas.

Journal Profile